Estimation of the impact of pain on life of people who have osteoarthritis

Year of research: 2013
Customer: MSD Ukrain

The survey was conducted in preparation to production of new drug, which relief of pain of patients who have osteoarthritis. The strategy of data collecting was qualitative and oriented on determination of main features, on which would be the accent done for the purpose to ensure the effectiveness of marketing strategies.

Research methods:

  • Focus groups with patients, who have diagnosis “osteoarthritis”, separately with men an women.
  • Personal structurized interviews with elements of self-completion of questionnaires by patients.

The survey was conducted in cooperation with Demchenko I.L.

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